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a) Logo Design	h) Signs and Words
b) Spaced Out	i) Choosing Photos
c) Silver and Special	j) What's Hot Great pages
d) Installing a sign	k) Deadlines
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Each page contains a small snippet of banner sign signwriting or signage work and a short description of how the sign is made, tips help, online etc. Special Info > 1, 2, 3, 4, 5, 6, 7, 8, 9, 10,

	Modernizing a Company Logo	Click for more
	Sometimes a customer will request a that the artistic depart upgrade a logo to make it look more modern and appealing. The example on this page is such a job where the wavie W and A are very established so the addition of color backing was made. It turned an old Grey wave W into a modern cut around.
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	Should your Logo be a Photo ?	Click for more
	If a picture is capable of telling exactly the highlighted aspects of your business, it can be your logo. Examples of this are imagine the AAMI Insurance Company without the presentable young lady smiling at the reception. It is very powerful advertising and we are sure she was chosen for here ability to express warmth, sincerity and control visually. Another example is the former Snooze or Dick Smith Branding concepts. The images top right clearly show the business directions..
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	Big One or Small One	Click for more
	Here the lower section of the stand is part of the top logo expanded to cross well past the boundaries of the sign panel. The colors are trimmed to the edges. The top logo is intact and remains the traditional format. This is a simple technique to strengthen a brand. If you next watch television and see the Continental Soups Products, it is used with great effect and is placed on all packaging.
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	Turning Text into a Logo	Click for more
	Here the top band of Red reversed Color with a white font actually becomes the logo. It is repeated over and over and over on every marketing material piece the organization does. In this manner, the text turns into a logo. Very clever, this marketing principle is not used enough. Maybe because some believe it is just too simple looking. However, Look at some of the Worlds best looking Company Names. I wouldn't think Google would consider changing now. And it's just Garamond Derivative.
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